Water a Scarce Resource in Australia

Question: Discuss about the Water a Scarce Resource in Australia. Answer: Introduction Water has diverse uses in all economies. In most cases, it acts as a basic need for human survival. In Australia, it is essential for the operations taking place in all sectors of the economy (Chang, 2015). Plant growth requires sufficient of water amongst other factors. Water is mostly consumed by households for drinking and homes use. Despite this primary use, in Australia, the economy of low levels of rainfall, farmers in most areas depends highly on water for irrigation. This explains why the highest proportion of Australian water is used for irrigation. Water scarcity is causing an increase in food scarcity which is becoming a major concern in the world (Aph.gov.au, 2016). Good climate and water availability favors the food production. The paper by Unisa.edu.au (2016) noted that Australia has a high food production capacity to meet the growing demand owing to its fast population growth. However, there exist the challenge of constrained water and soil resources and also the fluctuations in the climatic conditions. In 2015, the global water crisis as noted by the Australian Research Council Future Fellow was the biggest risk postulated to hit Australia and cause huge impacts (Chang, 2015). The scarcity issue in the area of water is increasing, and it may end up causing disagreements internally or between countries. The control of water in Australia is under competing interests from the farmers, environment and cultural interests and the recreational users. Usage of Water Regulations For some past years, it has been observed that the problem of water shortages have persisted in Australia. Rivers have dried up, while the level of water on the large rivers such as Murray-basin has been greatly reduced. Some private water consumers spend up many liters of water every day for their daily operations. The increased overconsumption of water for irrigation has raised a need for the government to take control over the water usages. To make such large farmers consume low volumes of water, the government uses the tools of taxation. The government sets the maximum water consumption level; beyond this level, the firms are charged some extra dollars which consequently raises their marginal cost of production. This makes them reduce their consumption levels so as to reduce the production costs. Handing over the Authority to the Government In 2007, the Murray-Darling which is the longest river system in Australia did not carry enough water to support its carving to the sea. This river flows into four states. The prime minister of Australia, John Howard, urged the authority over the river by these states to be handed over to the federal government. The degeneration of the river continued degenerating further even after the change in control. This made Howard to announce that, if significant rainfall doesnt fall in the next few months, irrigation would be ruined as farmers wont be allowed to use water for irrigation at all (Mouth, 2007). Bearing the fact that 85 % of Australian food production is dependent on irrigation, food production would have been greatly affected. The Future of Australian Water In future, the water scarcity would be impacted by three factors noted by Dr. Wheeler. These factors include; climatic changes, the increase in population growth and diet changes owing to increased wealth. I.e. the consumption of meat will rise, and its production requires more water. Wheeler suggested that the price of water should be raised so as to instill a sense of conservation on the households. Less water will be demanded at the high prices considering the fact that water has no substitutes. Reforms on Water Management The introduction of ground-breaking reforms by the government on water management was as a result of so many water crisis and its shortages (Water.worldbank.org, 2016). Since the rivers were heavily exploited, the three states, South Australia, Victoria and New South Wales agreed on the capping of the amount of water consumed by each, and in addition, to keep clear records of its use (Mouth, 2007). Plans were also made between them to increase environmental flow and the reduction of salinity. The Murray-Darling Basin Commission is the body that managed all these initiatives. Some principles were agreed to be set by the Australia's politicians on the management of water. One of the principles was the abolishment of the irrigation subsidies. The other one was to ensure that the cost of maintaining dams and channels was paid by the farmers. Australias future water supply is under uncertainty. Owing to this fact, there has been a need of creating large dams reservoirs which will hold large volumes of water. The government has introduced a business platform where it has encouraged international private investors to carry out some investment activities in the dry Australia areas. This will involve drilling of boreholes in such areas. The following is the distribution of rainfall in the Australian cities. Annual Average Rainfall and Daily Temperatures in the Australian Selected Cities Rainfall mm Daily maximum temperature C Daily minimum temperature C Sydney 1 276.5 22.3 14.4 Melbourne 654.4 20.1 11.2 Brisbane 1 194.0 25.3 15.7 Adelaide 563.0 22.1 12.1 Perth 745.3 24.5 12.5 Hobart 576.4 17.2 8.8 Darwin 1 847.1 32.1 23.4 Canberra 630.0 19.7 6.7 Alice Springs 325.6 28.8 13.2 Source: Bureau of Meteorology, https://www.bom.gov.au, last viewed 6 September 2016. The average rainfall received in some of the Australian cities is too low to support agricultural activities this, therefore, raises the water demand in such areas. Conclusion Australia is a dry continent and for years it has been struggling with the drought issue facing it. Water that was traditionally perceived as a free resource is currently a challenging issue in Australia. The levels of water in its rivers are falling. Therefore, the unregulated taking of water from these rivers will have great economic and environmental consequences. The increased population growth has raised pressure on water usage both directly and indirectly. The high population poses the need for increased food production which in turn creates a need for more water in irrigation. There need to be more action-based reforms to be able to curb the problems facing the water system in Australia. References Abs.gov.au. (2016). 4613.0 - Australia's Environment: Issues and Trends, 2007. [Online] Available at: https://www.abs.gov.au/AUSSTATS/abs@.nsf/9e1dd9680bdd9821ca257090002029cc/330bc8fdfd50bee4ca2573c6001049f9!OpenDocument [Accessed 7 Sep. 2016]. Aph.gov.au. (2016). Resource scarcityfood Parliament of Australia. [Online] Available at: https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/Browse_by_Topic/ClimateChangeold/effects/security/resource/food [Accessed 6 Sep. 2016]. Chang, C. (2015). The precious resource well all be fighting over. [Online] NewsComAu. Available at: https://www.news.com.au/technology/environment/conservation/why-everyone-suddenly-has-a-thirst-for-water/news-story/0a2ff10c8914f47b68fb513ecf8f743c [Accessed 5 Sep. 2016]. Mouth, M. (2007). The big dry | The Economist. [Online] Economist.com. Available at: https://www.economist.com/node/9071007 [Accessed 6 Sep. 2016]. Unisa.edu.au. (2016). Scarce Resources - Research - University of South Australia. [Online] Available at: https://www.unisa.edu.au/Research/Themes/Scarce-Resources/ [Accessed 6 Sep. 2016]. Water.worldbank.org. (2016). Lessons from Australia's Struggle with Water Scarcity | World Bank Water. [Online] Available at: https://water.worldbank.org/news/lessons-australias-struggle-water-scarcity [Accessed 6 Sep. 2016].

Inland Beach Essays (436 words) - Films, The Miracle, Birth

Inland Beach INLAND BEACH by Margaret Creal Margaret Creal leaves us with plenty to ponder about as her use of symbolism is used to describe the strength and wisdom of women along with the miracle of birth. Margaret Creal uses symbolism to link the fragility of birth to the delicateness of life. Margaret Creal describes the scenery at the beginning to illustrate what the surrounding beach looks like, however we can also see that her description also resembles the miracle of birth. It is evident that the bay as representing the ?outside world? and the ocean as being still in the women. ?The bay empties through a narrow neck into the ocean?(153). This description of the ocean and bay resembles how babies are brought into the world. This description helps the theme of the story as it may not be possible for all readers to figure it out but it is pretty interesting when found. When Ben tries to get back in from the ocean to the bay he struggles and kicks rhythmically. This is the same as birth in life as it is always difficult to get the child out of the mother. ? I said, I'm trying to come in, and I can't? (154). The author only allows us to see the story through the mothers eyes so we can never completely get the full impact of what Ben feels as he is fighting to get back in. This directly reflects what happens when babies are thinking when they are brought into the world. The mood of the story changes dramatically as the mother's attitude changes rapidly as Ben is stuck in the ocean. The mother is very happy when she gets to the beach as everything is in order but she becomes very angry with Ben, as he does not listen to orders. She is in fear as she finally discovers that Ben is moving further out and he can't come back in. She then feels pain in her stomach when she thinks that Ben and she are going to die. In the end the mother is happier than ever as a rope that has direct symbolism with an unbiblical cord, the lifeline of an unborn child saves them. I really liked this short story as it is not quite clear at first what the main focus or theme is. It was not until I read it a couple of times to discover that the author life is a lot like birth. It also gives a good description of what women have to go through to make the biggest miracle on earth happen. Book Reports

Project Implict Essay Example

Project Implict Essay Example Project Implict Essay Project Implict Essay COWLEY COUNTY COMMUNITY COLLEGE Project Implicit Hidden Biases 11/15/2013 Unbiased: not having or showing an unfair tendency to believe that some people, ideas, etc. , are better than others : not biased 1: free from bias; especially : free from all prejudice and favoritism : eminently fair 2: having an expected value equal toa population parameter being estimated (Webster) Hidden Bias Tests measure unconscious, or automatic, biases. Willingness to examine your own possible biases is an important step in understanding the roots of stereotypes and prejudice in our society. Hidden Bias Tests measure unconscious, or automatic, biases. Your willingness to examine your own possible biases is an important step in understanding the roots of stereotypes and prejudice in our society. (Project Implict) Learning about your hidden biases help you discover what things you may not be comfortable with. Hidden biases and prejudices can open up surprisingly influential underpinnings to all the decisions we can make in the future. Its important to discover and uncover your hidden biases so they can be overcome. I feel there are important steps to take to overcome biases so you can become a better eader in general. Leaders are aware that the unknown haunts every decision. Leaders are not paralyzed by the unknown. They are energized by decision-making opportunities, and, at the same time, they are humbled to be decision makers to be difference makers. Gerome) After reading this statement I really think these great leaders took the initiative to discover all hidden biases and have overcome them with strength. To be a good leader, it is imperative that you overcome the biases that haunt your past so you can make good decisions for the future. A good way to nitially uncover some unconscious and hidden biases is to take Project implicit Hidden Bias Test. Its a series of fourteen tests that determine if there may be some hidden biases. After completing these fourteen tests myself I was completely stunned, I dont Know IT 1 1 eve rytnlng I was seeing, out It was aennltely an eye opener. People of similar thinking often pool together, like raindrops that make a puddle. I feel like some of the people close to me have some of these ways of thinking, and it was almost instilled in the way I think, even if I covered it up and truly didnt think I felt this way. Bias and prejudice often have been something someone has told you, or that you heard. Theyre not always an original thought but one you have picked up. It may have been adopted recently, or a long time ago, and the older it is, the trickier it may be to overcome its influence. Scientific research has demonstrated that biases thought to be absent or extinguished remain as mental residue in most of us. (Edited by George AP) Every day we make decisions, leaders or not leaders. Some are small, domestic, and innocuous. Others are more important, affecting peoples lives, livelihoods, and well-being. How we make these decisions can depend on our bias. Decisions can be made quick, and unconscious , thats where the problem can come in. When you have hidden biases that havent been discovered furthermore, hasnt been overcome these inappropriate decisions as a leader can cause a lot of problems down the road. Biases such as gender perceptions can cause a lot of hardships in the workplace. If one gender is favored over the other, the one being favored isnt going to be as motivated to be a team player or comply to expectations and can hurt the company a lot. After completing the Gender Career IAT (Implicit Association Test) my data suggested a light association with career and female with family compared to female with career and male with family. I dont know if I was truly surprised with the results. I personally do work as a female and have had leadership roles in the workplace. Growing up, my dad worked 5-7 days a week; while my mom worked as a professor, but only worked minimal hours a week and took care of us. I do work but spend a lot of my time at home taking care of the kids and house duties. Some people are much more inclined to be assertive and lead than others and that is not gender specific. To be a good leader, you have to be a good team player, and nor is that gender specific. Qualified, hardworking Americans are denied Job opportunities, fired or otherwise discriminated against Just because they are lesbian, gay, bisexual, transgender, or their gender in general. The Employment Nondiscrimination Act is legislation proposed in the United States Congress that would prohibit discrimination in hiring and employment on what sexual orientation or gender of the employees. The act provides basic protections against workplace discrimination on the basis of sexual orientation or gender dentity. Ann-racism includes beliefs, actions, movements, and policies adopted or developed to oppose racism. Ann-racism is intended to promote an egalitarian society in which people do not face discrimination on the basis of their race, but defined society in which people do not face discrimination on the basis of their race. After taking the African American European American IAT my data suggested a slight automatic preference for European Americans to African Americans. This did and didnt surprise me. I was raised in a predominantly white society. My school idnt have very many multicultural peers, nor did my neighborhood. Now that Im older some of my best friends are African American. The election of our first African American president has sparked debate over how far we have come as a nation on Issues 0T race. t I Is one against tne law to nlre Oue to race, gender, or many otner spectacles. After stepping back and really analyzing my results, and previous Jobs, I dont think that I showed any preference for one race to another. I hired accordingly, and the opportunity for any race was equal. To be a good leader, you must be equal to all people. People are much more willing to give of themselves when they feel that their selves are being fully recognized and embraced stated the CEO of Apple. Embracing peoples individuality is a basic human dignity and civil right. It also turns out to be great for the creativity that helps many businesses. When people feel valued for who they are, they have the comfort and confidence to do the best work of their lives. To be a good leader, and run a company your employees have to be motivated to make it to the top. I understand people are different and have different ways of looking at situations and making decisions. I believe there are some aspects of leadership that everyone should take into consideration when leading a group of people. Leaders should never show favoritism. Being a leader means giving praise to everyone. Motivation is the key to the success of an organization. If a leader gives special privileges to some people and not to others, then the leader loses the respect of some people who could play a vital role in an organization. After taking all of the ATs I realize how I do have hidden biases, that I never realized existed, and have a lot to work on if I want to become a successful leader. Leaders should try to remain unbiased to make good decisions for the organization as a whole. Unbiased leadership is the most respected. People look up to those who lead because they want what is best for the organization, not their own personal life. Being in a leadership position sometimes means making unpopular decisions to better the organization. Leaders who make decisions based on their personal opinions or to benefit themselves are not truly leaders. Biased leaders need to grow up and take responsibility for their organizations because the decisions they make affect more eople than Just themselves. A good leader has many defining characteristics. Qualities of an effective leader include active listening, decisiveness, and the ability to inspire others to own a shared vision of the future. To be inclusive means to include and respect all views, not Just those that feed one particular standpoint. It is challenging to be unbiased, and we all have lenses through which our worldviews are filtered. However, an extraordinary leader cannot afford to be biased. Edited by George AP, C. S. (n. d. ). how to overcome unconcious and hidden bias. Retrieved Novemeber 16, 2013, from wikihow: wikihow. com/overcome- Unconscious-and-Hidden-Biases Jerome, D. (n. d. ). Dr. Jerome Stewarts Blog . Retrieved 2013 16, November , from Leadership and hindsight bias: http:// drJstewart. wordpress. com/2013/10/20/1eadership-and-hindsight-bias/ Project Implict. (n. d. ). Retrieved November 15, 2013, from Teaching Tolerance: http:// www. tolerance. org/supplement/test-yourself-hidden-bias Webster, M. (n. d. ). unbiased. Retrieved November 16, 2013, from Merrian Webster: merriam- webster. com/dictionary/unbiased

How To Rock At Relationship Marketing

How To Rock At Relationship Marketing At least 32% of business-to-business (B2B) marketers create more company-centric content than customer-centric. Yikes. Thats not good. Dont get me wrong- its important to have great content that explains exactly how your product or service can help your customers. But that sort of content will have its greatest impact long after your prospects know, like, and trust you. Another 27% of B2B marketers write more customer-focused content. Thats great. But there is something to be said for including company-focused content that helps your readers understand why they should buy your product or service after their first few experiences with your awesome content. Thats why the 41% of B2B marketers who combine company- and customer-focused content will win the sale at the end of the day. Heres why, and exactly how you can do it, too, with a little thing we call relationship marketing.How To Rock At Relationship #Marketing Like The Best Sales ProsYour Prospects Don't Care About You, Your Product, Or Your Service (At Least Not Yet) In January, my wife and I spent some time in New Orleans. It's great, by the way- a city full of music. While walking around town, musicians would spot us, walk over, and ask us to buy one of their CDs for only $10. But we didn't buy a single CD. On the other hand, we saw a ton of street performers actually playing their music. They were out, showing visitors like us their awesome talents, and simply had a guitar case open with a sign that read $10 a CD. Anytime we stopped to listen, we gave those guys a few bucks. Give your prospects a preview of what you're capable of with awesome #content.Think about those two scenarios applied to your marketing: You can write content that talks about your product and nothing else, then hard sell someone on purchasing it. Or you could show your readers a preview of what you're capable of first, show them you're a company full of talented folks, and let your content sell for you. I bet you can tell which sales technique  is more effective. The street performers who showed us a preview of what we would get by buying their albums gave us the chance to get to know and like their music enough to trust that their whole album would be great. Why Content Marketing Is Your New Salesperson While it'd be great if you could go out and meet every one of your prospects like the musicians (or salespeople) in New Orleans, it's just not going to happen. Especially not anymore- because people want to find your solution on their own without your help. In fact,  84% of folks prefer to  research  on their own instead of having someone do it for them. Their first experience with your brand is through  your content.  Your content needs to build that relationship. And that relationship cannot begin with a hard sell. And while some even argue that relationship selling is dead, their arguments even further the importance of experiences and relationship marketing.  Matthew Dixon and Brent Adamson take to  the Harvard Business Review to explain why "Selling Is Not About Relationships", but rather about being a challenger. The best  salespeople: 1. Teach their prospects. They focus the sales conversation not on features and benefits but on insight, bringing a unique (and typically provocative) perspective on the customer’s business. They come to the table with new ideas for their customers that can make money or save money - often opportunities the customer hadn’t realized even existed. Apply This To Your Marketing: Publish helpful content (the kind that doesn't just scratch the surface).  Participate in the ensuing conversation with blog  comments and social media. And create experiences people will remember long after first meeting you through content. 2. Tailor their sales messages. They have a finely tuned sense of individual customer objectives and value drivers and use this knowledge to effectively position their sales pitch to different types of customer stakeholders within the organization. Apply This To Your Marketing: Understand your audience and their challenges super well. Never be afraid to go super niche or narrowcast your prospects with your content. 3. Take control of the sale. While not aggressive, they are certainly assertive. They are comfortable with tension and are unlikely to acquiesce to every customer demand. When necessary, they can press customers a bit - not just in terms of their thinking but around things like price. Apply This To Your Marketing: The best salespeople "win by pushing customers to think differently, using insight to create constructive tension in the sale." Help your readers understand that they can improve the way they're currently doing something- even if they didn't know they could. Focus on customer value while pushing your readers outside their comfort zone to understand there is a better way. And I would argue that doing all of that builds positive experiences with your content. And that, in turn, serves as the foundation for a relationship. So, if the best salespeople build relationships to  sell, how can you apply those same practices  to build your relationship marketing? So, What About â€Å"New Age† Sales And Marketing Then? Pitches and cold calls are out. At least, that’s what some sales  pros  have been saying. Prospects are more informed than ever before when they make buying decisions- 84% of them, in fact. So, what is the solution? When Entrepreneur asked Tony Parinello that question, this is what he had to say: Let's face it: Buyers are more educated than ever before. What we sales and marketing types need to focus more on is understanding our prospect's world- and the best way I know of to do just that is to ask intelligent questions. Parinello  goes on to explain that those questions should be open-ended and prompt longer responses than just yes or no. And that we should ask and listen a lot more than adding to the noise. Hm. This new age stuff actually sounds a lot like what Dale Carnegie wrote about way back in 1936 in his book, â€Å"How To Win Friends And Influence People.† So, once again, it's about building relationships. And you can do that with your content. Here's how: Ask your readers what they'd like to hear from you. Ask your customers why they use your product or service. Listen to their big challenges on social media. Look at  the questions they ask you in your blog comments. Listen to the questions they ask presenters at events. Review your most successful content to  learn why your audience loved it. Recommended Reading:  How To Find The Best Blog Ideas That Will Have People Craving Your Content Give Away Your Secret Recipes Just like those street performers in New Orleans, you can give away the recipe for your secret sauce, and people will still buy what you’re selling. In fact, some companies give away their most successful recipes- very literally. Living in Minnesota, there is an awesome brewery I love: Surly. Those guys partnered with Northern Brewer Homebrew Store to share tons of their recipes so homebrewers could replicate their  beers. It takes a super loyal fan to want to clone a beer.  And guess what? When you brew your own version, won't you probably also buy that brewery's beer to taste how close you made it? From experience, the answer is yes. You would. And that, in a nutshell, is how giving away your secret recipe in the form of content will actually help you sell more. Giving away your secret recipe will actually help you sell more. #contentmarketingBy sharing exactly how you do things successfully, you build thought leadership in your industry. Relationships are built on trust, and when smart people see how smart you are, they'll want to work with you. If you give away how to do something without your help at all, your audience could do it... but they still might not have the time, knowledge, or experience to do it as well as they could when they have your help. Will Old School Sales Models Work In Your Content Marketing? There are a couple old school sales models that people still talk about. And they get  pretty interesting when you combine them with content marketing. Break and fix. This is when a salesperson shares something jarring, then something rational. Psychologists were able to convert 80% of study participants by disrupting their trains of thought with something out of the ordinary, then following up with something agreeable. Apply this to your content marketing: Show your readers a problem they’re experiencing now but may not even know about it, then provide the solution in your content. 1. Write content  that promises utility. Think of headlines that look like this: How To ___ That Will Help You ___ Or even this: 23 Ways To Get Even More From ___ To ___ The thing in common with this method, is that it connects the main idea of the content to a promise of what your reader will learn. There’s a reason our headline analyzer ranks power words like how to and that will so high: It's a promise of extremely useful content. And we know 34% of people share content simply because it's super helpful. Headlines like that indicate a desired state, too. If you do ___ you will become ___. We want to become better at what we do; it's human nature. When your content promises that and follows through- you've created a magical experience your readers will remember. Recommended Reading And Resources: How To Write Headlines That Drive Traffic, Shares, and Search Results Proof That Emotional Headlines Get Shared More On Social Media Blog Post Headline Analyzer Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now 2. Help your readers do something better- even if they don’t know they’re doing it wrong. Sometimes, it's easy to believe that just because you're doing something, it's as good as it gets. Take, for example, a blog planning process. If you have one, that's great, right? But what if there were a ton of ways to optimize that process to save even more time for every single person involved in the process? You'd be interested. While it might seem like every topic has been covered before, you can focus on creating content for those topics better than anyone else. Efficiency is doing the thing right. Effectiveness is doing the right thing. - Peter Drucker Like that blog planning process example, doing the right things is being effective. Doing those things even better is being efficient. If you focus your content on a common problem your readers experience, then focus on a unique angle, you are providing something no one else is doing. That's how you can help your readers do something better- even when they don't know that what they're doing is wrong in the first place. This is why every piece of content from the Content Marketing Blog is long-form: We don't just scratch the surface, but provide helpful, actionable content to help our readers become better bloggers and content marketers. Example Reading: How to Hack Your Efficiency with an Agile Blog Planning Process 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best) Why the break and fix method still works. It's the classic problem + solution = outcome model. If you introduce a problem, then provide a solution in your content, that's exactly what your readers are looking for. The outcome is how they'll do something better than they've ever done it before. And that outcome is made even better when they use your product or service. Foot in the door. This is when a salesperson asks their prospect to buy something that's relatively cheap, then asks them to buy something more expensive. But it sucks to ask someone to buy from you the minute you meet them.  Remember those folks in New Orleans who point blank asked me to buy their CDs? It's pretty abrasive. Use your content to build a relationship first, then ask for the sale. Use your content to build a relationship first, then ask for the sale.Apply This To Your Marketing: Ask your readers to do something simple first, then build up to something bigger. 1. Ask for a social media share first. 34% of people like to share helpful content, and 73% share content to remember it. It's easy to share useful content, and creating an experience your readers will remember is super important to help them get to know you. I definitely fall into both of those sharing categories, and it's really likely your readers will, too. Recommended Reading: Why People Share: The Psychology of Social Sharing How To Increase Blog Traffic: 5 Ways To Make Contagious Content The Best Place To Put Social Media Buttons On Your Blog 2. Trade awesome free content for an email address. Speaking from experience at , there is no better way to gather email addresses than this. Plus, there are dozens of tools to help you do this (OptinMonster, Leadin, and SumoMe List Builder  just to name a few), and they’re super easy to set up. This is just a little more effort for your reader than asking for a social share, because they are giving you permission to send them relevant content. This is an example of an OptinMonster lead conversion cookie. Read all about content distribution and get your free e-book. We call these cookies at . We give our readers something sweet for a bit in return. Various formats of these have  helped us increase our email subscribers by 90% in just 6 months. Imagine what it could do for your blog. Recommended Reading: 5 Easy Lead Conversion Tips For Your Email Marketing Program Why You Should Give Free Content To Your Readers 3. Provide a free trial signup (if you can). Just like great content hints at how great your product will be, a free trial is a preview of how much better your customers lives will be after they purchase your product. This takes a bit more dedication from your prospects. Think of time to learn something new, knowing an end date to â€Å"free† is coming, and making a purchase decision in a set timeframe. However, â€Å"free† is a super easy way to experience your product for the first time. And you can make that offer through your content marketing. 'Free' is a super easy way to experience a product for the first time.4.  Make it an easy purchase. Do you see the pattern of how you've  helped your prospect build up from a super easy decision (a social share) to slightly more advanced (trial of your product)? That gives your readers time to build a relationship with you through content. And as all salespeople know, relationships help sell. Now that they trust you, it's time to ask for the purchase. Really, this is an art of compliance based on social psychology. And psychology works for content marketing. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog Why the foot in the door method works for content marketing. You never know when someone is experiencing your content for the very first time or has seen your stuff a bajillion times. Giving your readers the ability to choose their own adventure with your content will help them create valuable experiences the way they want them to be. How To Get People To Care About You, Your Product, And Your Service I mentioned trust about a million times in this post so far: It's one of the most important parts of making a purchase decision. In fact, Mark Schaefer wrote an entire book on it. And Robert Rose and Carla Johnson  also published a book recently about experiences being the next game changer in content marketing. I dove deep into research to understand how to grow our blog with some core elements of psychology. One of the most interesting parts of that research was about the Psychological Foundations Of Trust. And trust only comes from building a relationship. Good relationships are based on great experiences. This isn't really new. But it is super fun to tie this into content marketing: Find commonalities between your prospects’ challenges and the solutions your product or service provides. Provide those solutions through helpful content for free. Help your reader have a positive experience with your content (tone, usefulness, not too salesy, etc.). Publish and share that content consistently to build expectations of awesomeness. Include useful calls to action in your content so when your prospects feel secure, they have the opportunity to convert. And that is how you can use your content to build a relationship with the 84% of people who research before ever calling you: Understand your audience, teach them, and provide a unique perspective with your content. Ask questions, always learn, and never be afraid to iterate. Give away your secret recipes to position yourself as a thought leader. Promise a solution to your readers' challenges- beyond what anyone has ever told them before. Provide multiple calls to action ranging from little commitment to purchase. Publish that awesome content consistently. If you'd like to create content that sells, get your copy of  the relationship marketing template to get started. It'll walk you through how to create educational content and product-focused stuff, too, all while helping you remember all the actionable steps throughout this post. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog

How is Let America be America applicable to today's America Essay

How is Let America be America applicable to today's America - Essay Example He is saddened that America has lost it way and says that he never felt true freedom in the USA. He appeals to the reader and indeed the general public at large that they should work to bring back America to the status of the leader of the free world. This poem was written in 1935 in the Great Depression Era (Rampersad, 4) but is relevant even today. Explanation This selection consists of two stanzas. In the first stanza (Hughes, 725) the poet says that the USA should revert to the ideal of being a dream fulfilled, as the leader of the free world. Just like the part of mankind searching for freedom from oppression, America should be a pioneer in ensuring that people enjoy freedom from oppression and enjoy civil liberties as their basic right, across the civilized world. This is a democratic ideal and America has been known to champion the cause of democracy across the world in the present times. It regards democracy to be the best system of Government because the people elect their o wn representatives who then are entrusted with the duty of serving the people in the most effective and efficient manner.

Business Research Analysis Essay Example | Topics and Well Written Essays - 1500 words

Business Research Analysis - Essay Example y. From the above table, the mean age of the respondents is 21.73 years with a minimum of 18 and a maximum of 44 years. A notable characteristic of the three satisfaction ratings for stock, quiet areas and staff is above average mean ratings. Gender Frequency Bar Graph (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 0= female, 1 = male From the frequency bar graph above, there are more females than males in the study with a figure of 77 and 73 respectively. Females contribute 51.3% of all respondent while males contribute the remaining 48.7%. Mode of Study Frequency Table Frequency Per cent Valid Per cent Cumulative Per cent Valid 0 28 18.7 18.7 18.7 1 122 81.3 81.3 100.0 Total 150 100.0 100.0 (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 0= Part time, 1 = Full time The above table shows that 81.3% of all respondents are full time students while the remaining 18.7% percent are part time students. There is approximately four times more student enrolled in full time programmes than part time programmes. Year of Study Frequency Bar Graph (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 4 = Year 1 Undergraduate 5 = Year 2 Undergraduate 6 = Year 3 Undergraduate (Final Year) 7 = Postgraduate (e.g. MBA, MSc) 8 = Doctoral (e.g. PhD) The above graph shows that the number of respondents increase from the first year to the fifth year of undergraduate studies after which it decrease towards the doctoral level of study. (Source: Statistical Package for the Social Science (SPSS) spread sheet) Age of respondents ranges from 18 to 44 years. Respondents of 18 years of age are the majority in the sample. Respondents of 27, 28, 33, 35 and 44 years form the minority each contributing 0.7% of the respondents. Potential Areas for Improvement From the gender frequency bar, it is clear that the number of female respondents exceed that of their male counterparts. From majority of statistics , majority of tertiary education students are male. The following sample should have used a controlled number of male and female respondents which reflect the actual gender proportions of the parent population. The number of sampled full time students is also too many compared to part time students. The number of sampled respondents who are more than 27 years of age is too little those with less than 25 years. These biases should be reduced in order to ensure that the sampled population reflects the characteristics of the parent population as closely as possible. (ii) To what extent is there a difference of opinion between males and females relating to the three satisfaction ratings for stock, quiet areas and staff? We will use the independent sample t-test since it shows whether there is a significant difference between the means of two groups of people or conditions. Group Statistics Gender N Mean Std. Deviation Std. Error Mean Stock 0 77 5.84 2.444 .279 1 73 6.18 2.584 .302 Quiet 0 77 6.53 2.174 .248 1 73 6.32 2.278 .267 Staff 0 77 6.97 1.224 .140

Private Funds Essay Example for Free

Private Funds Essay The human service agency in reference is the Family Service Working Connections. Basically, the agency in involved in giving resolutions for some social concerns through assisting families and individuals to stabilize their lives and become a part of structuring an ideal community. The organization does not merely resolve actual problems but on an active procedure of strengthening the capability of each individuals to become worthy citizens of the society.   Ã‚  Ã‚  Ã‚   The basic programs that FSW implements are geared towards the promotion of family values which they believe is the core foundation of social work. Some of the major programs of the agency are family financial budget counseling, rescuing women from abusive family members and assisting the elderly to get a home refuge where they can become contributing individuals. The special functions of the agency directly correspond to the total welfare of community members.   Ã‚  Ã‚  Ã‚   Since FSW is privately funded, it would be important to identify where its budget allowances come from. A huge amount of its fund allocation comes from government grants comprising at least 46% of its 2004-2005 revenue (Family Service Working). This is followed by Program Fees while private fund raising and investments also contribute to the yearly budget of the agency.   Ã‚  Ã‚  Ã‚   In order for the organization to continue to fund its social programs, what the administrators can do is to stabilize its relationship with government agencies. This can strengthen an approach of receiving further allocation funds in long term services. Moreover, other privately run social departments will be able to identify FSW’s objective in promoting social help. The agency can also consider higher investment allocation in order to secure at least a continuous residual income for the parties they serve. References Family Service Working. N.D. About FSW. FSW Connections. Retrieved January 28, 2008 from http://www.fswinc.org/FSW2005Financials.pdf.