Business Research Analysis Essay Example | Topics and Well Written Essays - 1500 words

Business Research Analysis - Essay Example y. From the above table, the mean age of the respondents is 21.73 years with a minimum of 18 and a maximum of 44 years. A notable characteristic of the three satisfaction ratings for stock, quiet areas and staff is above average mean ratings. Gender Frequency Bar Graph (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 0= female, 1 = male From the frequency bar graph above, there are more females than males in the study with a figure of 77 and 73 respectively. Females contribute 51.3% of all respondent while males contribute the remaining 48.7%. Mode of Study Frequency Table Frequency Per cent Valid Per cent Cumulative Per cent Valid 0 28 18.7 18.7 18.7 1 122 81.3 81.3 100.0 Total 150 100.0 100.0 (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 0= Part time, 1 = Full time The above table shows that 81.3% of all respondents are full time students while the remaining 18.7% percent are part time students. There is approximately four times more student enrolled in full time programmes than part time programmes. Year of Study Frequency Bar Graph (Source: Statistical Package for the Social Science (SPSS) spread sheet) Where: 4 = Year 1 Undergraduate 5 = Year 2 Undergraduate 6 = Year 3 Undergraduate (Final Year) 7 = Postgraduate (e.g. MBA, MSc) 8 = Doctoral (e.g. PhD) The above graph shows that the number of respondents increase from the first year to the fifth year of undergraduate studies after which it decrease towards the doctoral level of study. (Source: Statistical Package for the Social Science (SPSS) spread sheet) Age of respondents ranges from 18 to 44 years. Respondents of 18 years of age are the majority in the sample. Respondents of 27, 28, 33, 35 and 44 years form the minority each contributing 0.7% of the respondents. Potential Areas for Improvement From the gender frequency bar, it is clear that the number of female respondents exceed that of their male counterparts. From majority of statistics , majority of tertiary education students are male. The following sample should have used a controlled number of male and female respondents which reflect the actual gender proportions of the parent population. The number of sampled full time students is also too many compared to part time students. The number of sampled respondents who are more than 27 years of age is too little those with less than 25 years. These biases should be reduced in order to ensure that the sampled population reflects the characteristics of the parent population as closely as possible. (ii) To what extent is there a difference of opinion between males and females relating to the three satisfaction ratings for stock, quiet areas and staff? We will use the independent sample t-test since it shows whether there is a significant difference between the means of two groups of people or conditions. Group Statistics Gender N Mean Std. Deviation Std. Error Mean Stock 0 77 5.84 2.444 .279 1 73 6.18 2.584 .302 Quiet 0 77 6.53 2.174 .248 1 73 6.32 2.278 .267 Staff 0 77 6.97 1.224 .140